LU-17909 dkms: enable dkms with external lustre_name

LU-17909 dkms: enable dkms with external lustre_name

Allow dkms package naming with --define 'lustre_name cray-lustre'

HPE-bug-id: LUS-12249
Test-Parameters: trivial
Signed-off-by: Shaun Tancheff <shaun.tancheff@hpe.com>
Change-Id: I35ea6ed1017b691e5c0c105ff5c3f3a0028b2cbd
Reviewed-on: https://review.whamcloud.com/c/fs/lustre-release/+/55327
Tested-by: jenkins <devops@whamcloud.com>
Tested-by: Maloo <maloo@whamcloud.com>
Reviewed-by: Petros Koutoupis <petros.koutoupis@hpe.com>
Reviewed-by: Caleb Carlson <caleb.carlson@hpe.com>
Reviewed-by: James Simmons <jsimmons@infradead.org>
Reviewed-by: Oleg Drokin <green@whamcloud.com>